American Film Association
Privacy Policy
Effective Date: February 16, 2026 • Last Updated: February 16, 2026
Introduction
The American Film Association (“AFA,” “we,” “our,” or “us”) is committed to protecting the privacy and personal information of our members, event attendees, website visitors, and all individuals who interact with our organization. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website at americanfilmassociation.com, register for membership, purchase event tickets, or otherwise engage with AFA.
By accessing our website or providing your personal information to us, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
Information You Provide Directly
When you interact with AFA — whether joining as a member, registering for the AFA Summit or other events, or contacting us — we may collect the following categories of personal information:
Contact Information: Full name, email address, phone number, and mailing address.
Payment and Billing Information: Credit card details, billing address, and transaction records associated with membership dues, event ticket purchases, or other payments made to AFA. Payment processing is handled by trusted, PCI-compliant third-party payment processors; AFA does not directly store your full credit card number on our servers.
Information Collected Automatically
When you visit americanfilmassociation.com, our website may automatically collect certain technical information, including your IP address, browser type, device information, pages visited, time spent on the site, and referring URLs. This information is collected through standard web server logs and may be used to improve site performance and user experience.
How We Use Your Information
AFA uses the personal information we collect for the following purposes: processing membership applications and renewals; processing ticket purchases and registrations for AFA events, including the AFA Summit; communicating with you about your membership, events, programming, and other AFA initiatives; sending newsletters, announcements, and updates related to AFA’s mission of connecting independent filmmakers with financing and distribution opportunities; responding to your inquiries and providing member support; improving our website, services, and event programming; and complying with applicable legal obligations.
Information Sharing
AFA does not sell, rent, trade, or otherwise share your personal information with third parties for their marketing or commercial purposes.
We may disclose your information only under the following limited circumstances:
Service Providers: We may share information with trusted service providers who assist us in operating our website, processing payments, sending communications, or administering events — solely to the extent necessary for them to perform these services on our behalf. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Legal Requirements: We may disclose information if required to do so by law, regulation, legal process, or enforceable governmental request, or to protect the rights, property, or safety of AFA, our members, or others.
Data Security
AFA takes reasonable administrative, technical, and physical measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include the use of encrypted connections (SSL/TLS) on our website, secure payment processing through PCI-compliant providers, and restricted access to personal data within our organization.
While we strive to protect your information, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to maintaining industry-standard safeguards.
Data Retention
We retain your personal information for as long as your membership is active or as needed to provide you with our services. If you cancel your membership or request deletion of your data, we will remove your personal information from our active systems within a reasonable timeframe, except where retention is required by law or for legitimate business purposes such as resolving disputes or enforcing our agreements.
Payment transaction records may be retained as required for accounting, tax, and legal compliance purposes.
Your Rights & Choices
Access and Correction: You may request access to the personal information we hold about you and ask that any inaccurate or incomplete data be corrected.
Deletion: You may request that we delete your personal information, subject to any legal obligations requiring us to retain certain data.
Opt-Out of Communications: You may opt out of receiving promotional emails or newsletters at any time by using the unsubscribe link included in our emails or by contacting us directly. Please note that you may still receive transactional communications related to your membership or event registrations.
To exercise any of these rights, please contact us using the information provided below.
Cookies & Tracking Technologies
Our website may use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and understand how visitors interact with our site. You can manage your cookie preferences through your browser settings. Disabling cookies may limit certain functionality of the website.
Third-Party Links
Our website may contain links to third-party websites, services, or resources that are not operated or controlled by AFA. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party websites you visit.
Children’s Privacy
AFA does not knowingly collect personal information from individuals under the age of 13. If we become aware that we have inadvertently collected data from a child under 13, we will take prompt steps to delete that information. If you believe a child under 13 has provided us with personal information, please contact us immediately.
Changes to This Policy
AFA reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this Privacy Policy periodically. Your continued use of our website or services after changes are posted constitutes your acceptance of the revised policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
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