AFA Summit — Workshop Day | February 28, 2026
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9:30 AM – 10:30 AM
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Room A: Packaging & Positioning
Packaging The Script
— Rashidi Hendrix
Learn how to package your project for maximum industry appeal — attaching talent, building a compelling deck, and positioning your script to attract financiers and distributors.
Room B: Production Strategy
Production Foundations & Strategic Execution
— Alaia Lanius
A practical framework for building production infrastructure that scales — covering scheduling, budgeting philosophy, team structure, and the strategic decisions that separate efficient sets from chaotic ones.
10:45 AM – 11:45 AM
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Room A: Legal Framework
Chain of Title & Legal Infrastructure
— Joseph Lanius
Understand the legal backbone every film needs before approaching investors or distributors — chain of title, rights clearance, entity structure, and the contracts that protect your project at every stage.
Room B: Audience Leverage
Audience as Capital: Building Proof of Demand
— Emily Best
How to build and activate an audience before your film is finished — turning community into a financing asset, a distribution advantage, and a long-term career foundation.
12:00 PM – 1:00 PM
One session this slot
Room B: Capital Strategy
The Dreamland Playbook: Structuring Finance That Works
— Austin Spicer
A deep dive into the hybrid financing model powering Dreamland Studios — combining real estate-backed returns with film equity, structuring Reg D offerings, and building investor relationships that last beyond one project.
2:30 PM – 3:30 PM
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Room A: Finance Headline Session
AI, Efficiency & The 10x Filmmaker
— Matthew Launder
A practical look at how AI tools are reshaping production workflows — from development through post — and how independent filmmakers can use them to do more with less without sacrificing creative quality.
Room B: Industry Access
From Creative to Career Longevity
— Jon Huertas
How working actors and creatives build sustainable careers in a shifting industry — navigating the business side of talent, maintaining creative integrity, and building relationships that generate ongoing opportunity.
3:45 PM – 4:45 PM
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Room A: Distribution Economics
Turning Audience Data Into Financing Leverage
— Micah Groenvelt
How to collect, interpret, and present audience data in a way that de-risks your project for investors and distribution partners — turning engagement metrics into a credible proof-of-concept for financing conversations.
Room B: Revenue Architecture
The New Distribution Math
— Harmon Kaslow
A candid breakdown of how distribution economics actually work today — windowing strategies, revenue waterfall models, and how to evaluate distribution offers so you don't leave money on the table.
5:00 PM – 6:00 PM
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Room A: International Sales Strategy
Global Packaging & Sales Positioning
— Alexis Garcia
How to position and package your film for international pre-sales and co-production — understanding what foreign buyers want, how to approach markets, and how global deals can finance your film before a single frame is shot.
Room B: Leadership & Positioning
Building Power in the Modern Film Landscape
— Erik Gordon
How independent filmmakers build real industry leverage — developing a personal brand, cultivating strategic relationships, and positioning yourself as a market force rather than a job seeker in an increasingly fragmented industry.
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AFA Summit  ·  Workshop Day  ·  February 28, 2026  ·  Atlanta, GA
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