Master the creative foundations of filmmaking — from concept and screenplay through casting, locations, and production planning.
Track A covers the full creative pipeline of independent filmmaking. You'll start with story development and screenwriting fundamentals, move through business planning and rights management, then advance into budgeting, casting, location management, production operations, cinematography, directing, post-production, and distribution strategy. By the end, you'll have the skills and frameworks to take a project from concept to market.
Learn the complete story development process — from initial concept and logline creation through treatment writing, screenplay structure, and final polish.
Transform your creative project into a fundable business asset. Learn entity formation, IP protection, rights acquisition, and how to structure your project for investors.
Build production-ready budgets and financial projections. Master top-sheet creation, cash flow planning, contingency management, and financial reporting.
Navigate the casting process from breakdowns through offers. Understand SAG-AFTRA agreements, talent contracts, and the legal framework of working with actors.
Scout, secure, and manage locations like a pro. Learn permitting, insurance, location agreements, and how to optimize your production resources.
Run a set with confidence. Master production scheduling, crew management, daily operations, safety protocols, and the producer's oversight role during principal photography.
Understand the visual language of cinema. Learn camera systems, lighting design, shot composition, and how to collaborate with your DP to achieve your creative vision.
Develop your directorial voice. Learn how to work with actors, block scenes, manage on-set dynamics, and translate your vision from page to screen.
Navigate the post-production pipeline from assembly cut to final deliverables. Learn editing workflows, sound design, color grading, VFX, and delivery specifications.
Get your film to audiences. Understand distribution models, market positioning, festival strategy, sales agents, and how to build a release plan that maximizes your film's reach and revenue.
Complete all 10 courses to earn your AFA Certified Creative Producer credential — demonstrating mastery of the full creative development and production pipeline.